… I realize, evolve and elevate brands with a simple, creative and strategic approach.

Louise B. Zastrow, Creative Director & Founder

“Creativity is intelligence having fun” – Albert Einstein

I craft, realize, evolve and elevate brands with creative and strategic development, the right execution of ideas and narratives. In other words, making the complex simple and clear or making what may seem insignificant, become significant is my business, whether it is creative direction and sparring, defining the right story for a new design or crafting a brand strategy and narrative.

I have a unique background and experience within design and online. Besides my independent work, I have most recently created the Brand foundation, DNA & design strategy for Danish design house GUBI while employed as their Creative Director – Brand & Communication. Previous to that I have been employed with the world-famous Danish design brand, Republic of Fritz Hansen for 5 years as International Product Manager & Market Relations Manager.

I’m also an external moderator, appointed by the Ministry of Science, Innovation & Higher Education for the International and Danish educational. programs; AP – Multimedia Design, AP – E-Designer, PBA – E-Concept Development & PBA – Design & Business. And I’m a mother and wife!

In the end, the goal should be to reach a simple, strong, positive, honest and beautiful solution to the problem or challenge at hand!

the concept

Always remember to ‘dot the i’

…the identity of dot the i is based on this and my favourite quote from Albert Einstein “Creativity is intelligence having fun”. In my logo, looking closely, you will find all the dot in the i’s carefully connected to a complete and unique shape.

Connecting the dots, gaining a new perspective and trusting your gut!  The work of dot the i is always a reflection of all this…

in short

dot the i

…is a micro-global studio and consultancy guiding top executives and decision makers on brand, communication and design strategy.

besides client work


…I am Partner & Strategy Director of ADORNO International Design Collaboration, also Creative Advisor & Communications Manager for a unique gourmet restaurant, Mielcke & Hurtigkarl and Trend Spotter for Trendwatching.com. Occasionally I contribute to the trend blog – David Report and curate/write travel guides and feature articles for various international publications such CITIx60 Copenhagen from Viction:ary.

in the press...


Here is a short list of home features and interviews that I’ve given over time…

Trendsonline.dk“Digital nomade i Thailand med hele familien”

– Futurespace Magazine

– Green Living, Japanese book

– InRed Magazine, Japan

follow me


Read my full resume on LinkedIn or find me on… Facebook, Pinterest, Magpile, Google+, or follow me on Twitter.