… I realize, evolve and elevate brands with a simple, creative and strategic approach.
Louise B. Zastrow, Creative Director & Founder
“Creativity is intelligence having fun” – Albert Einstein
I craft, realize, evolve and elevate brands with creative and strategic development, the right execution of ideas and narratives. In other words, making the complex simple and clear or making what may seem insignificant, become significant is my business, whether it is creative direction and sparring, defining the right story for a new design or crafting a brand strategy and narrative.
I have a unique background and experience within design and online. Besides my independent work, I have most recently created the Brand foundation, DNA & design strategy for Danish design house GUBI while employed as their Creative Director – Brand & Communication. Previous to that I have been employed with the world-famous Danish design brand, Republic of Fritz Hansen for 5 years as International Product Manager & Market Relations Manager.
I’m also an external moderator, appointed by the Ministry of Science, Innovation & Higher Education for the International and Danish educational. programs; AP – Multimedia Design, AP – E-Designer, PBA – E-Concept Development & PBA – Design & Business. And I’m a mother and wife!
In the end, the goal should be to reach a simple, strong, positive, honest and beautiful solution to the problem or challenge at hand!
dot the i
besides client work
…I run a startup called Travel Kollekt – a personal publishing platform for DIY travelogues and guide books (currently in private beta). I am also Creative Advisor & Communications Manager for an acclaimed Danish gourmet restaurant, Mielcke & Hurtigkarl. Occasionally I contribute to the trend blog – David Report and curate travel guides and write feature articles for various international publications such as CITIx60 and CITIxFamily Copenhagen from Viction:ary.
in the press...
INTERVIEWS & FEATURES
Here is a short list of home features and interviews that I’ve given over time…
– Futurespace Magazine
– Green Living, Japanese book
– InRed Magazine, Japan