Work
… guiding executives and decision makers on their brand, design strategy & narratives.
ADORNO International Design Collaboration
Curated Collectible Design. Anything but Standard
// Partner, Communications & Strategy
Adorno International Design Collaboration is a network of designers and design curators from design communities around the world. The goal of the collaboration is to empower designers and design communities, and to contribute to a more culturally diverse world. The curators involved are design experts from each respective design region they represent; internationally recognised for their work with designers and local design communities. Adorno is responsible for providing the infrastructure of the collaboration; the digital platform, an international shipping solution, and the promotional activities of the collaboration.
VICTIONARY / VICTION WORKSHOP
CITIxFamily COPENHAGEN
// Co-Curator
Designed for travels with kids. Learn, eat, play, shop, and hug nature together — unbridle your passion for discoveries with CITIxFamily Copenhagen guide! The guide points you to 20 unique locations where local creative parents love to go with their little ones. Initiated and edited by viction:ary, this travel guide is packed with expert advice only insiders of the Danish capital know about.
จพ - JON-PICHAYA - est.2003
A NEW CELEBRATION OF THAI CRAFTSMANSHIP
// Brand DNA, Design Strategy
A lifestyle brand that interprets & celebrates Thai craftsmanship by diving deep into our country’s design history and heritage. The brand ambition is to uncover often overlooked objects and craft techniques and “translate” them into today’s world for future generations to discover and cherish.
KOSMOS LIVING
Nordic inspired lifestyle universe, blog & shop.
// Brand DNA, Creative Direction, Identity & Website
Kosmos Living is a unique community & place where Nordic premium brands connect with Chinese influencers in order to develop business in China. The shoppers and KOL’s range from traveling to beauty, design fashion, health, family and active lifestyle. The brands are represented and promoted on Kosmos Living’s Chinese social media blog and webshop making them accessible to hundreds of key Chinese influencers and personal resellers.
VICTIONARY / VICTION WORKSHOP
CITIx60 COPENHAGEN
// Co-Curator, Writer
A unique collaboration with local creatives from selected cities, each CITIx60 City Guide points you to 60 hangouts loved by 60 stars of the cities’ creative scene, covering architecture, art spaces, shops and markets, eating and entertainment. All featured artists and designers are at the cutting edge of what’s on and when, and known for their accomplishments from film making and culinary innovations to advertising and design.
RESTAURANT MIELCKE & HURTIGKARL
METAMORPHOSIS – THE BOOK
// Chief Editor, Creative Direction & Communication Strategy
The book concentrates some of the numerous impressions guests at Mielcke & Hurtigkarl will be presented with. Through words, recipes and amazing photos the book provides a unique insight into the inspiration, the kitchen, the garden, the historical surroundings, the decorations, the thoughts…
The book was awarded “Årets Bedste Boghåndværk 2013″ by the Danish Association of Book Craftsmanship and the “Gourmand World Cookbook Awards 2015″ for Best Scandinavian Cuisine” and also a nomination for best design.
GUBI
A DESIGN HOUSE ON A JOURNEY
// Brand DNA, Communication Strategy, Design Values & Creative Direction
“We see ourselves as treasure hunters, where curiosity, courage and intuition are key components for our success. Design is all about discovering gems and following your instincts. It involves traveling, searching and finding long-lost remnants from the past as well as contemporary, cutting-edge designs from new artists on the horizon.”
MIELCKE & HURTIGKARL
NATURE AS THE DRIVING FORCE
// Creative Direction, Manifest & Communication Strategy
“At M&H we are in a constant metamorphosis with nature as the driving force, guided by us. Our passion for Japanese aesthetics and ingredients are undeniable. Our restaurant is hidden in the old garden society in a historical building, delicately and iconically restored. In tune with the best of the seasons, our memories, desires and emotions, these impressions is what the kitchen shares with you on your plate. We’re making advances towards nature.”
GUBI
THE GUBI STORE
// Strategy, Storytelling & Communication
“400 sqm of beautiful, eclectic yet modern design in the shape of a totally new brand store in the center of Copenhagen. The destination is handpicked and has the reminiscence of times gone by, but also marks the beginning of something brand new…”
– gubi.com
GUBI
DESIGN BOOK – ICONS, MEMORIES & STORIES
// Editor & Contributor
“At Gubi we’ve been travelling for several years now, gathering treasures and icons of the future along the way – and it is with a special sense of accomplishment that I now state that we have reached our destination – we’ve come home and we wan’t to embrace this feeling for a little while… Welcome home in the Gubi design house!”
MIELCKE & HURTIGKARL
M&H – MENU & PAIRINGS
// Concept Development & Creative Direction
New communication and online visualization for the Menu and Pairings at Restaurant Mielcke & Hurtigkarl – (in collab with Dejliglama.dk)
GUBI
GUBI FOR CONTRACT
// Editorial & Case stories
Presenting a series of new designs updates, colours and editions to further enhance and complete the collections of the Beetle, the Masculo both designed by GamFratesi and also a brand new colour palette and shell for the Gubi Chair plus a new, exclusive tables series, Gubi Table 2.0. Also including case stories on The Standard and Amass in Copenhagen.
HURTIGKARL.DK
HURTIGKARL OUTDOOR FIREPLACE & GRILL
// Brand & Communication Strategy, Website
“If I were to change anything in this world, it would be the Danish climate. But it’s obvious that I can’t. So instead I have developed an outdoor fireplace, there – literally is designed for wind and weather at our latitudes.” – Jan Hurtigkarl
DET KGL. DANSKE HAVESELSKAB
EVENTS IN THE GARDEN SOCIETY
// Brand strategy, Values, Website & Identity (graphics, collab with Konstantyner)
Det Kgl. Danske Haveselskab – Lokaler & Events, er drevet af folkene bag Mielcke & Hurtigkarl som udlejer og formidler lokaler på vegne af Haveselskabet. Det Kgl. Danske Haveselskab, i dag blot kaldt “Haveselskabet” er det næstældste i verden, kun det engelske er ældre. Selskabet blev oprindeligt grundlagt i 1830.
GUBI
MAGAZINE, VOL. 2
// Chief Editor & Contributor
Brand publication to announce new design and brand strategy, plus all design news from Gubi 2013. Also author of feature articles such as “From a Beetle to a Chair”, “Grossman’s Light & Sensibility” & “We’re on a Journey”. Other writers include Julie Ralps, Adam Stetch (Disegno) and Cedric Morisset.
KRAES AGENCY
CRAFTSMANSHIP & DETAILS
// Name, Concept & Identity
Kraes is a reference to being picky or selective, in Danish “kræsen”, in Swedish “kräsen” and or in Norwegian “kresen”. It also refers to the danish idiom – to “kræse”. It means to make an extra effort, take extra care, to deliver something especially good, beautiful with refined service…”
Founded by Peter Bak & Mette Hege Bak Buanes who both have a strong background within design, fashion, retail and sales from brands such as Fritz Hansen, Oakley, Adidas, Reebok, Helly Hansen, Dockers by Levi Strauss and Tommy Hilfiger. The company is based in Copenhagen and represent brands from all over the world mainly in Denmark.
EXTERNAL MODERATOR
DESIGN & BUSINESS, ENTREPRENEURSHIP & BRAND MANAGEMENT
Appointed by the Ministry of Science, Innovation & Higher Education for the International and Danish educational programs; AP – Multimedia Design, AP – E-Designer, PBA – E-Concept Development & PBA – Design & Business.
On this page you will find a small selection of the my work or you can have a look at my references. You will also find a selection of press clipping, awards and a complete list of my writings.
CITIX60 in the press...
Nytt Rom
“By foot, bike or bus the Copenhagen guidebook offers a low-key urban experience, from cultural attractions, chic boutiques and Michelin-starred restaurants, an inspirational guide to places that only insiders of the city know and go.” – nyttrom.no
METAMORPHOSIS in the press...
TRENDLAND.COM
“The process of creativity is what makes this book stand out” – trendland.com
Writings...
SHIFT.COM
SHIFT is an online magazine which translates international information to Japan and Japanese information to overseas, featuring creative cultures such as art, design, fashion, music, and multimedia.
“Chef by chance, cooking with intuition” – Jakob Mielcke, Portrait & Interview
“Creative communities gathering in deserted urban areas” – Skabelonloftet
Writings...
SHIFT - CITY GUIDES
From the same publisher is the SHIFT CITY GUIDE. It is “A City Guide For Creative Tourist” with information from opinion leaders in each city.
Follow my guides on SHIFT CITY GUIDES – Copenhagen
Writings...
DAVID REPORT
David Report is an influential blog and online magazine that since 2006 writes about trends in the intersection of design, culture and business. Editor in chief of David Report is David Carlson.
Read my latest posts from DAVID REPORT
Writings...
SOMA MAGAZINE
An independent, avant-garde arts, fashion, culture and design magazine from San Francisco, SOMA Magazine has cultivated immense organic appeal and forged its place within the thriving creative industries and communities the world over.
“Chasing the world’s most beautiful molecule” – The Obsession Issue, Nov 2013
“Observation is the best way of thinking” – The People Issue, May-June 2013
“Poetic Time Objects” – The Design Issue, Jan-Feb 2013
Writings...
MIELCKE & HURTIGKARL - JOURNAL
A blog written by the owner and executive chef, Jakob Mielcke and myself. This is where we continuously share gastronomic fairy tales, creative processes, new inventions & development of dishes, sourcing of new products and experiments with new techniques. Stories about the space and the garden that surrounds us and what inspires us will also be told here. From time to time we will also share with you some of our recipes and the latest photos from the kitchen.
Read my latest posts from MIELCKE & HURTIGKARL
Writings...
GUBI
I’ve directed and written series of stories for GUBI such as:
GamFratesi – Setting New Standards
“…we’re on a continual quest. A journey…” (in collab with Julie Ralphs, Native Creative)
“A Rebel with a Cause” (in collab with Julie Ralphs, Native Creative)
Writings...
REPUBLIC SPACE
I initiated and directed the industrys first online magazine, blog and social media platform back as part of my employment with Fritz Hansen back in 2009 and ran it for the first two years through issue 1-6.
The 1st Issue // The Talent Issue // The Materialistic Issue // Timeless Design Takes Time // The Craftsmanship Issue // In Sync With Sustainability